Florida’s Feltrim Group was recently confirmed as having won an award at the International Property Awards (Americas) for its website www.balmoralflorida.com The award will be announced and presented at a special ceremony hosted by the Barbados government in Barbados on October 23rd.
The website showcases Feltrim’s latest Orlando development; Balmoral at Water’s Edge. Feltrim CEO Garrett Kenny said “we’re deeply honored to have won an award for our Balmoral site. We invest a lot of time in energy in ensuring that users get a true and complete picture of our developments. With Balmoral we also tried to push the envelope and do something a little different.”
The Balmoral website is unique in that all its information is accessible from the home page. No link or button takes the user to a new page. When you click a menu item the page simply scrolls down to that section. This makes the site particularly user friendly and also ensures it works well on devices such as smartphones and tablets.
“What was also important to us in creating this site, was giving people a tour of the properties we’ll be building”, says Kenny. The Balmoral site also features virtual 3D tours of the individual property types. “Most of our clients come from abroad, and these properties are pre-construction, so we needed a way to show clients inside the property, something beyond simply drawing up some renderings. On the Balmoral site you can actually take a tour of each property and really get an idea of the concept we had for these properties, including the space and light that we have tried to create “.
The only time users leave the site via a link is to the specially created agent login section. This allows real estate agents and brokers to download tools for selling units in Balmoral, including images, floor plans, pricing, availability, videos, and other marketing materials. Kenny says, “we have tried to make selling Balmoral as hassle free as possible, by proving agents with a single platform where they can get anything the need and in various languages.”
The Americas Property Awards will be held on October 23rd at the Hilton Hotel Barbados. To visit the Balmoral website go to www.balmoralflorida.com